Test & Target

What is Test and Target?: Personalization based on customers’ experiences so that maximize revenue on your web and mobile sites, apps, social media, and other digital channels at the segment and individual levels. In simple words, easy personalizing anything on the website to check the impact of change in percentage

Why “test & Target”? To explain better lets proceed with a scenario: On the shopping website, something as simple as “Filter” button to customers refereed by website when you search from a search bar. From the market study it was found very few customer clicks on “Filter” button. To examine further change in name to button text as “Refine your search” via campaign. Report was generated to check “How many people are using this button?” Report displayed a massive increase in % just because of a text change. This survey made business understand a change in word/text can lead for betterment to the customers.

How is it Beneficial: Small change in website leads to better accessibility to customer and more usage and better performance. Another advantage is that, by creating campaign the result displayed is the real time impact on the website accessed by the customer. This campaign is to experiment the impact on the changes, if the result leads to positive, than business can think of changing on the website at code level. Thus it can be ensured of effective functioning. Once the surveys are done these campaign can be disabled or expired.

How do we do this? Create a campaign and add java script that could be a five line codes. Different or sub Campaigns can be created for different pages. Campaign allows you to immediately see the impact of delivering different content such as change in buttons, text, images, logos, background colors, change in link names, change in button text name, etc on different web pages. Once the personalization made on website, check the analysis of reports such as change in increase or decrease in percentage of usage based on changes,(determine based on testing parameters) etc.

What we need to test here? Well, changes created via test and target is reflected correctly on the defined web pages. This can be divided based on site level ( changes made to be displayed on all pages of website) or web page level (Change on the corresponding pages).

Professional Vocabulary

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Is Communication So Important

Have you observed people talking for a long hours, let me term as “Talkative people”. Do you get a thinking, How they have talent to speak for long hours? why are they talking so much to a person? Don’t they have better work? How do they get the energy to talk for long hours? Why the other person is interested to listens patiently his talks? Why people are so much interested in them? Why don’t I have that confidence to talk? Why don’t I get mixed up with people? Am I stranger on the earth? And many more tips to the answered questions in the article “Is Communication So Important”...

Just make a silent observation in your surroundings, you will find different kinds of people. Think in which category you fall in viz., -- -->An individual talking and other human beings nodding their head. Usually happens in official meetings or seminars -->An individual talking non-stop and others arguing or poking their nose in between? Usually happens in court or parliament house --> An individual talking non-stop and listener trying to give comments in a word or sentence or a smile? -->Equal opportunities in talking and listening. Usually happens at appraisal times.

Heard this from many individuals communication is very essential in every professional life. Let’s take a look how important it is:

Situation1: You joined a new company; see around new people new environment, new thinking’s and everything in fresh attempt. Effort of talking to people will be first step from your end, to make the presence as you are one among them in a team . As a start, pleasant talks with a smile always take up in building up long relationship. To further more, Easy Guidance in a new place helps only by mixing up with the people.

Situation2: Now you are an year old: No more new to place or people. Next step of action is to explore yourself. Best options can be sports, libraries, hobbies, joining communities, talent participation in competitions, lunch, parties, finding common friends of other teams and mixing up with new individuals of any stream, etc.. More you move out more you will find yourself in ease of any challenges.

Sitatuion3: You have grown 5 years old in the same company: Popular enough to be known by many personalities from different departments. What’s next? Well..The next step will be making up professional relationship in team or higher management. Relation carries lot of weight age to your profile and can be useful for reference check or reference to a new department or a company. Relation with higher management will take make your career more secured and turns to a higher growth. In case, you are in profile that requires client interaction, turn yourself in fine relation with them. Your growth is confirmed as you are leading to a growth in business for a company.

What topic should I speak to grab people’s attention? What needs to be communicated (Level of communication)? to whom (Right person)? Any more situations related to personal & professional life, in the article “Is Communication So Important”......To be continued in the next release...