Test & Target

What is Test and Target?: Personalization based on customers’ experiences so that maximize revenue on your web and mobile sites, apps, social media, and other digital channels at the segment and individual levels. In simple words, easy personalizing anything on the website to check the impact of change in percentage

Why “test & Target”? To explain better lets proceed with a scenario: On the shopping website, something as simple as “Filter” button to customers refereed by website when you search from a search bar. From the market study it was found very few customer clicks on “Filter” button. To examine further change in name to button text as “Refine your search” via campaign. Report was generated to check “How many people are using this button?” Report displayed a massive increase in % just because of a text change. This survey made business understand a change in word/text can lead for betterment to the customers.

How is it Beneficial: Small change in website leads to better accessibility to customer and more usage and better performance. Another advantage is that, by creating campaign the result displayed is the real time impact on the website accessed by the customer. This campaign is to experiment the impact on the changes, if the result leads to positive, than business can think of changing on the website at code level. Thus it can be ensured of effective functioning. Once the surveys are done these campaign can be disabled or expired.

How do we do this? Create a campaign and add java script that could be a five line codes. Different or sub Campaigns can be created for different pages. Campaign allows you to immediately see the impact of delivering different content such as change in buttons, text, images, logos, background colors, change in link names, change in button text name, etc on different web pages. Once the personalization made on website, check the analysis of reports such as change in increase or decrease in percentage of usage based on changes,(determine based on testing parameters) etc.

What we need to test here? Well, changes created via test and target is reflected correctly on the defined web pages. This can be divided based on site level ( changes made to be displayed on all pages of website) or web page level (Change on the corresponding pages).

Professional Vocabulary

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Is Communication So Important

Have you observed people talking for a long hours, let me term as “Talkative people”. Do you get a thinking, How they have talent to speak for long hours? why are they talking so much to a person? Don’t they have better work? How do they get the energy to talk for long hours? Why the other person is interested to listens patiently his talks? Why people are so much interested in them? Why don’t I have that confidence to talk? Why don’t I get mixed up with people? Am I stranger on the earth? And many more tips to the answered questions in the article “Is Communication So Important”...

Just make a silent observation in your surroundings, you will find different kinds of people. Think in which category you fall in viz., -- -->An individual talking and other human beings nodding their head. Usually happens in official meetings or seminars -->An individual talking non-stop and others arguing or poking their nose in between? Usually happens in court or parliament house --> An individual talking non-stop and listener trying to give comments in a word or sentence or a smile? -->Equal opportunities in talking and listening. Usually happens at appraisal times.

Heard this from many individuals communication is very essential in every professional life. Let’s take a look how important it is:

Situation1: You joined a new company; see around new people new environment, new thinking’s and everything in fresh attempt. Effort of talking to people will be first step from your end, to make the presence as you are one among them in a team . As a start, pleasant talks with a smile always take up in building up long relationship. To further more, Easy Guidance in a new place helps only by mixing up with the people.

Situation2: Now you are an year old: No more new to place or people. Next step of action is to explore yourself. Best options can be sports, libraries, hobbies, joining communities, talent participation in competitions, lunch, parties, finding common friends of other teams and mixing up with new individuals of any stream, etc.. More you move out more you will find yourself in ease of any challenges.

Sitatuion3: You have grown 5 years old in the same company: Popular enough to be known by many personalities from different departments. What’s next? Well..The next step will be making up professional relationship in team or higher management. Relation carries lot of weight age to your profile and can be useful for reference check or reference to a new department or a company. Relation with higher management will take make your career more secured and turns to a higher growth. In case, you are in profile that requires client interaction, turn yourself in fine relation with them. Your growth is confirmed as you are leading to a growth in business for a company.

What topic should I speak to grab people’s attention? What needs to be communicated (Level of communication)? to whom (Right person)? Any more situations related to personal & professional life, in the article “Is Communication So Important”......To be continued in the next release...

Movies and Serails

sites for indian recorded serials:
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www.muftonline.net

Sites for english movies and serials :
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www.peekvid.com
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Sites for Hindi movies
www.videoduniya.com
http://lucky88.eigenstart.nl/
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Astrology

http://www.vedicastrologer.org/
http://www.astrojyoti.com/dailypanchangadarshini.htm http://www.srijagannath.org/
http://www.aquamoonlight.co.uk/programs.html
http://luvushona.tripod.com
http://astrology.yahoo.com/astrology/
www.AstroSage.com
http://www.jainastrology.com/
http://www.sara-freder.com/SFF/?SOURCE=goog&KEYWORD=vedic+astrology
http://www.astroved.com/remedies/remedies.asp

Recepies

http://cook-recepies.blogspot.com/
http://cook-recepies.blogspot.com/2006/11/cream-of-salsify-and-mushroom-soup.html
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Lisen to Music

http://www.dishant.com/album/Dhoom-(2004).html
http://ww.smashits.com/music/tamil/songs/5002/anniyan.html
http://www.jainsanghofgreateraustin.org/bhaktisongs.html
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http://www.raaga.com/channels/tamil/movie/T0000678.html
http://www.hindisong.com/Navigate/CenterNav.asp?HeaderID=1
http://hindisongs.allindiansite.com/new_releases.asp
http://www.masti4india.com/Hindi_songs/dhoom-2.html
http://www.india-station.com/songs_10.html
http://www.chennaionline.com/mp3/jmp3/HOTON%20SE%20CHULO%20TUM.MP3
http://www.musiconnet.com/latesthits.htm

Consultant websites

http://3p-jobsearch.com/
http://ajplacement.com/
http://ndparking.com/ajilon-india.com/
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Sites for searching job

http://www.hrcapitol.com/jobseekers.asp?gclid=CMH86uiFh40CFQmJTAodpDW_ug
http://www.skcmanagement.com/
http://www.job-hunt.org/free.shtml
http://jobs.careerjournal.com/careers/jobsearch/results
http://www.kbsconsultants.net.in/
http://career.berkeley.edu/Infolab/JobSites.stm
http://www.agencycentral.co.uk/jobsites/consulting.htm
http://www.peterindia.net/ITJobSites.html
http://www.euphonyhr.com/links3.php
http://www.agencycentral.co.uk/

The Seven Deadly Sins of (Not) Listening

The Seven Deadly Sins of (Not) Listening

Sin #1: Filtering. This is when a person's mind is sifting through another's words and tuning in only when he or she hears agreement. Commonly, a Filterer replies to someone else's statements with "yeah, but..."
Sin #2: Second Guessing. Someone who is second guessing usually misses important details because they are too busy (a) imagining someone has hidden motives for saying what they're saying, and (b) trying to figure out what those hidden motives might be.
Sin #3: Discounting. This sin occurs when a listener lacks respect for a speaker. What the speaker is saying could be 100% dead on correct, but a Discounter will either internally or publicly scoff at what's being said, for any number of reasons. The sad thing about Discounters is that they often miss the solutions to the problems before them, simply because they don't like the source.
A milder form of discounting occurs when content is brushed off just because the person speaking is not a good speaker.
Sin #4: Relating. A Relater is someone who continually finds references from his or her own background and compares them to what the speaker is saying. Relaters often appear self-centered, as everything they hear is publicly compared or contrasted to his or her own experiences.
Sin #5: Rehearsing. This sin blocks much listening as it is simply waiting for the other speaker to finish what he or she is saying so the Rehearser can start talking again. While someone else is talking, the Rehearser is thinking about how to say the next sentence. Different from the Filterer in that the other party may actually be agreeing with the Rehearser, but any words other than the Rehearser's own are just noise.
Sin #6: Forecasting. Someone who takes an idea from the speaker and runs light years ahead of the topic at hand is forecasting. Forecasting can stem from being bored with the subject matter, or simply because one's mind automatically thinks ahead.
Sin #7: Placating. One of the worst of all listening sins, placating agrees with everything anyone else says, just to avoid conflict.
Management guru Stephen Covey differentiates listeners as those listening with the intent to reply, and those listening with the intent to understand.
...listeners are those listening with the intent to reply, and those listening with the intent to understand.
To truly understand someone requires purpose of heart. It's a mental goal. Understanding must be a target - an objective. Think about it: Without truly understanding another's point of view, differences of understanding cannot be ironed out effectively, and communication clarity gets lost.
With this in mind, it's comforting to know that learning a few simple steps takes us miles ahead in terms of effective communication. But beware: These steps alone are only techniques. They will be effective only when based in a sincere desire to understand. This must be born out of a realization that we don't have all the answers, that others' perspectives bring value, and that if we don't consider other points of view, we aren't getting the entire picture.
Step One: Focus on the other person. Totally. Put your own thoughts and feelings aside. If need be, say to yourself, "I want to understand what this person is saying," and then listen with a focus to understand.
This can be risky, because you might hear something that counters your own perspective, and that can be uncomfortable.
When you truly focus on another person, you'll pick up nuances; the thoughts and feelings surrounding their words. You'll get more of the big picture that's inside their head.
This requires we turn off filters; respect another's opinion (out of principle, if nothing else); try to understand a person's words from his or her own experiences, not from our own; trust that our own thoughts will form in enough time after we understand so we don't have to rehearse them; and stay in the moment - the most effective place we can be right now.
Step Two: Restate the other person's ideas using our own words - out loud - if communications have gotten muddled or conflicted. If we can paraphrase another person, we accomplish two things: A) We demonstrate that we truly understand. B) The other party can know that we do, in fact, understand.
Note that "agreement" is not part of these steps. Paraphrasing does not mean agreeing. But also note that step two must be done objectively, without mocking or ridicule in anyway if you disagree. It's okay to have conflicting opinions. What's damaging are personal digs that break down teamwork.
Purposed listening eliminates second guessing and much misunderstanding. But again - you have to want to understand. With understanding you can move mountains. Without it, you're missing the mark, and not really listening.